Did you know creators are now able to monetize YouTube Shorts? Reaching over 30 billion views each day, posting Youtube Shorts is a great way for artists to gain exposure. Here’s 5 reasons why we think artists should be posting on Youtube Shorts to promote their music and build their fanbase. 

1: Increased Visibility: YouTube Shorts can help independent artists reach a wider audience and gain more visibility. Since Shorts are displayed prominently on the YouTube app's home page, there is a high likelihood that viewers will come across your content

2: Quick and Easy to Produce: Shorts are short-form videos that can be recorded quickly and easily, making them an ideal format for independent artists who may not have the resources to create high-budget music videos. 

3: Reusable: Short-from content can be repurposed across multiple platforms like TikTok and Instagram reels. Recycling content on different platforms can increase the reach of an artist’s music and upcoming projects. 

4: Potential Algorithm Exposure: The Youtube algorithm promotes Shorts on the app’s homepage, and as a result, independent artists who create Shorts have a higher chance of reaching new viewers. 

5: User Engagement: Youtube Shorts provide a new way for artists to engage with their fans and build a following. Fans can like, comment, and share Shorts, and this user engagement can help artists increase their visibility on the platform. Furthermore, artists can use Too Lost’s Usage Discovery to find fans that are using their music and interact.