Spotify Wrapped season is almost here! For the first time ever, artists can create personalized videos to share appreciation with their fans! Listeners will be delivered eligible video messages directly inside the Spotify Wrapped data story. Here a guide to help artists make the most of this meaningful moment with their fans.  

Create & Upload a Wrapped Video Message

Shoot Your Video- video messages need to be shot vertically, and should not include any music, singing, or lyrics. Additionally, it should not contain explicit content, logos, brands, or any additional text, graphics, or filters.

Upload to Spotify for Artists- Upload on either your mobile device or desktop web. Find the Video tab and proceed to upload your video by following the provided instructions. You'll have the opportunity to preview it to ensure it appears as desired.

Add Details- You're almost done! To start, include a caption that will be displayed at the bottom of your video as a message to your fans. Next, select a thumbnail, and we'll share it with your top listeners when Wrapped begins.

Upload before Nov 15th to be featured in your top fans’ 2023 Wrapped experience on Spotify.

Optimizing Fan Connection Opportunity- Connect with your loyal fans through a heartfelt video message for your 2023 Wrapped on Spotify. 

Whether it's reminiscing about a standout moment, offering a sneak peek into your upcoming projects, or simply expressing gratitude for an amazing year, make it personal. 

Regardless of whether you have 10 loyal fans or 1M loyal fans, this opportunity holds great value for you to strengthen the bond with your audience.

Provide a discount on your merch for your top fan

According to Spotify for Artists, Wrapped marked Spotify's most significant week for merchandise sales, and this year, they’re taking it to the next level.

For the first time, artists in the United States and Canada will have the opportunity to show appreciation to their top fans by offering exclusive discounts on selected merchandise items.

To ensure your participation, please configure your discount rewards by November 15.

How to set a discount on merch for your top fan

1. Visit the Merch section within Spotify for Artists and navigate to Special Offers. Click the "Create discount" button to begin.

2. Follow the on-screen prompts to establish your discount. Choose the "Wrapped" audience as your target, determine the discount percentage, and select the item(s) you want to discount.

3. Review your discount details and schedule, and you're all set!

Highlight an upcoming show: 

Planning to hit the stage soon? Don't forget to inform your fans about your upcoming shows. 

Get your artist profile ready

Connect socials- Link social media accounts to profile so fans can easily engage with you on several platforms

Fan support- Use Fan Support to collect tips or drive donations for a charitable cause during the giving season.

Refresh Page- Update profile picture, banner photo, bio, merch, tour dates & make sure to pin Artist Pick!